wobby life: 1.0 LAUNCH  

CAMPAIGN Overview:

Wobbly Life was preparing to leave Early Access with a major 1.0 release and a large space-themed update. The game already had a loyal and active fanbase, but the team wanted the launch to reach a wider audience and introduce the title to new players. The goal was to support the release with creator activity, media awareness, and a paid campaign that matched the playful tone of the game.

Strategy:

Since the community was already active, the plan was to build on that momentum instead of reinventing anything. We leaned into creator content, social activity, and simple, upbeat messaging that matched the game’s personality. On the paid side, TikTok and YouTube made the most sense, so we centered the campaign there and adjusted based on early performance.

My contribution :

• Led the paid marketing work on TikTok and YouTube, testing different assets and copy to see what resonated.

• Managed and optimized retargeting campaigns to re-engage viewers who interacted with earlier ads

• Supported the mailer program and helped coordinate details so creators were set up properly

• Helped keep communication smooth between our internal teams and the client

RESULTS:

• 5.7 Million Trailer Views

• 760M UVM

• 3.1 million ad impressions at a $0.01 CPV

• 67,000 hours watched on Twitch