Hi, I’m Asa. I’m a marketing manager based in New York City with over 7+ years of experience working across entertainment, gaming, and consumer brands.

Most of my background is in paid media and creative testing. I enjoy figuring out what actually drives performance, why something works, and how to scale it in a way that makes sense. I’ve worked across platforms like Meta, Google, YouTube, and TikTok, managing large budgets and running ongoing tests to improve efficiency and results.

I’ve helped launch new games and entertainment projects, worked with major brand partners, and collaborated closely with creative and performance teams. I’m comfortable owning projects end to end and working in fast moving environments where experimentation and iteration are part of the process.