FARMING SIMULATOR 25 LAUNCH 

CAMPAIGN Overview:

Farming Simulator 25 was gearing up for a big global launch, and the goal was to support the existing community while also getting the game in front of new players. The franchise already had a huge following, so the main focus was on keeping that excitement going and making sure people saw the new features leading up to release. I worked mostly on digital advertising and helped out with some of the creator-facing parts of the campaign.

Strategy:

The approach was to support the launch and maintain awareness during the release window. Efforts were focused on staying visible and aligned with the existing community, with additional support provided to help reinforce the rollout.

My contribution :

• Supported campaign execution across multiple workstreams during the launch period

• Reviewed high-level information from past campaigns to help inform direction of paid advertising

• Assisted with coordination and support for a creator mailer initiative

• Supported internal team coordination to help keep timelines and deliverables aligned

RESULT:

• 3 Million Copies Sold

• Strong influencer coverage across YouTube and Twitch

• Successful mailer campaign that helped drive early awareness

• Community engagement that stayed strong throughout the release window